(There is one caveat, though: These numbers are purely for time spent on these websites, and don’t factor in time spent on mobile apps.) It’s beating out both major social sites, and general websites like Google and Wikipedia. Porn or no porn, Reddit users spend an average of 15:47 on the site each day, compared with just over 11 minutes on Facebook and 7:40 on Amazon. It’s also been a hotbed for fake celebrity porn, although such “deep fakes,” as they’re now referred to, have recently been banned. That could be at least partially due to the fact that Reddit does house a number of pornographic subreddits itself. “Visitors spend longer on than any other site in Alexa’s ranking of the 50 most-visited sites on the web, regardless of category-even compared to top ‘adult’ sites,” Simon Kemp wrote for The Next Web. That is, users spend more time browsing the website than they do looking at porn.

Data from Alexa suggests that Reddit is actually more engaging than porn.

The site also reached another notable milestone.

It’s also the world’s sixth most visited website, behind some heavy hitters: Google, YouTube, Facebook, Baidu, and Wikipedia round out the top five. Reddit now has 330 million active users, and just higher than the number of active users on Twitter, according to data aggregated by Hootsuite. Reddit is surging in popularity-so much so that it’s surpassing other social media giants.

Reddit daily active users